hypebeast
editorial + motion
I was contracted for design work on Hypebeast’s 33rd print publication as well as promotional materials around the volume’s lauch. Collaborated with creative director Vasun Pachisia and designer Chelsea Le.
editorial + motion
I was contracted for design work on Hypebeast’s 33rd print publication as well as promotional materials around the volume’s lauch. Collaborated with creative director Vasun Pachisia and designer Chelsea Le.
client: Hypebeast
lead designer: Ruben Griggs
creative director: Vasun Pachisia
design: Chelsea Le
lead designer: Ruben Griggs
creative director: Vasun Pachisia
design: Chelsea Le
88.0–108.0MHz
book
320 pages
7.5in. x 11.5in.
88.0–108.0MHz charts the evolution of pirate radio in the western world. The book explores local histories of pirate radio from offshore broadcasting in the Thames Estuary during the 60’s through London’s rave period in the 90’s to Denmark’s transition to
web radio in the 2000’s. Amid historical accounts of pirate radio history are philosophical texts on radio and its cultural implications as a powerful tool for communication.
related project: SPECTRAL
book
320 pages
7.5in. x 11.5in.
88.0–108.0MHz charts the evolution of pirate radio in the western world. The book explores local histories of pirate radio from offshore broadcasting in the Thames Estuary during the 60’s through London’s rave period in the 90’s to Denmark’s transition to
web radio in the 2000’s. Amid historical accounts of pirate radio history are philosophical texts on radio and its cultural implications as a powerful tool for communication.
related project: SPECTRAL
zendesk relate
out-of-home campaign
Intercom launched a product campaign in Las Vegas during the Zendesk Relate conference in 2025. The campaign advertised Intercom’s software Fin. The campaign extended across two large billboards on the Las Vegas strip, many screens in Vegas’ Harry Reid Airport, and web advertisements.
related project: transformation report 25
out-of-home campaign
Intercom launched a product campaign in Las Vegas during the Zendesk Relate conference in 2025. The campaign advertised Intercom’s software Fin. The campaign extended across two large billboards on the Las Vegas strip, many screens in Vegas’ Harry Reid Airport, and web advertisements.
related project: transformation report 25
client: Intercom
lead designer: Ruben Griggs
creative director: Daniel Surgeon
design: M.C. Madrigal
producer: Karina Alvarez-Calderon
lead designer: Ruben Griggs
creative director: Daniel Surgeon
design: M.C. Madrigal
producer: Karina Alvarez-Calderon
transformation report 25
website
I designed a website featuring real-time motion and interactivity for Intercom’s annual report in 2025. The site was nominated for Website of the Year 2025 by Readymag.
related project: zendesk relate
website
I designed a website featuring real-time motion and interactivity for Intercom’s annual report in 2025. The site was nominated for Website of the Year 2025 by Readymag.
related project: zendesk relate
client: Intercom
creative director: Kevin Peth, Ben Clark, Scott Smith
design: Ruben Griggs, M.C. Madrigal, Sam Wood, Kevin Peth
producer: Karina Alvarez-Calderon
creative director: Kevin Peth, Ben Clark, Scott Smith
design: Ruben Griggs, M.C. Madrigal, Sam Wood, Kevin Peth
producer: Karina Alvarez-Calderon
sónar
identity system
Sónar is one of the largest electronic music events in the world which takes place annually in Barcelona.
My goal for sónar’s rebrand was to create a cohesive context for the performing artists while maintaining the integrity of their own aesthetics. While unifying the event’s many assets with a systematic visual vocabulary, a distinctive identity emerged from the aesthetics of pragmatism and computer logic.
related projects: s+, polyband
identity system
Sónar is one of the largest electronic music events in the world which takes place annually in Barcelona.
My goal for sónar’s rebrand was to create a cohesive context for the performing artists while maintaining the integrity of their own aesthetics. While unifying the event’s many assets with a systematic visual vocabulary, a distinctive identity emerged from the aesthetics of pragmatism and computer logic.
related projects: s+, polyband
The aesthetic vernacular of early electronic music was a key inspiration in sónar’s rebrand. The colors and utilitarian designs of vintage drum machines, synthesizers and oscilloscopes were interpreted through a high-res, contemporary lens to form the building blocks of this identity.
The expansiveness of the festival’s programming is reflected in the grid which pervades the festival’s identity: a grid of limitless resolution and opportunity. The identity’s greens and greys are adopted from vintage audio equipment: the foundational tools of electronic music.
